To justify the cost, any new system must provide value to customers and to the vendor who paid for it in the first place.
For the customer, we must help them imagine and understand the product they are investing in. We achieve this is through high-definition imagery, convenience, and by providing contextual information while they configure; interactivity builds consumer interest, while information builds confidence. Couple that to sharing and export, and you galvanise the decision making and achieve a sale.
& a Showcase of Professionalism.
For the vendor, we need to provide the ability to view customer insights and analytics, to download customer design & specification sheets, and showcase their portfolio of homes in the best light.